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2025 ESPYS averages
Ranks as Most Discussed
TV Telecast of the Day
The 2025 ESPYS on ABC averaged 2.2M viewers and generated 3.8M interactions across the social ecosystem, ranking as the most discussed TV telecast of the day. The top post on ESPN’s Instagram account (Ilona Maher’s acceptance speech) drove 4M impressions, nearly 2x the average.
The campaign was efficient, delivering $0.02 below projected CPM
Due to the efficiencies found via cost, the campaign over delivered by 6,005,186 impressions
Users average watch time was ~5.5 seconds, which is 37% of the :15s spots. In the future, to help drive home the full message to users, consider :06s or :10s videos
Across video metrics (% watched, average play time) and click through metrics (clicks, CTR, CPC), Infinity Roof SUV and Infinity Roof Pickup drove stronger and more efficient results than Luxury Interior SUV and Luxury Interior Pickup, indicating relevance and resonance of content with ESPYS audience
Overall frequency was 2 over an 8 day flight, which is in-line with TikTok best practices of 2-3x frequency per week
The campaign drove a total of 657,793 branded views
