GMC powered into the ESPYS as the exclusive automotive partner, bringing star-studded style to the event and the streets of Los Angeles. From airport pickups to red carpet drop-offs, athletes and celebrities cruised through L.A in the GMC Hummer EV featuring custom ESPYS decals. On-site, GMC had an elevated vehicle display on the red carpet and at the entrance of the Four Seasons Los Angeles in Beverly Hills. As a Red Carpet Show Associate Sponsor, GMC highlighted athlete and celebrity arrivals in the GMC Hummer EV. Red carpet arrivals content was showcased in the ESPYS broadcast and across Instagram, Facebook, and YouTube. GMC’s digital presence also expanded with a TikTok Pulse Premiere package.